尊敬的客户、合作伙伴及用户朋友：
感谢您一直以来对我们的支持与信任。
为进一步提升品牌国际化形象，强化品牌识别度，并更好地服务全球市场，公司决定对品牌名称进行升级调整。
自即日起：
中文品牌名称由 “球录” 正式变更为 “波录”
英文品牌名称由 “BallRec” 正式变更为 “Ballr”
本次更名仅为品牌升级与优化，公司主体、产品技术、服务内容及团队架构均保持不变，所有既有合作协议及售后服务承诺继续有效。
【更名原因】
品牌国际化升级
“Ballr”在国际语境中更具运动属性与专业感，便于全球用户识别与传播。
品牌表达更简洁有力
相比“BallRec”，“Ballr”更加简洁现代，符合科技品牌命名趋势。
品牌含义更聚焦运动核心
“Ballr”源于“Ball Player”，代表真正热爱比赛、专注赛场的专业精神。
中文名称优化
“波录”保留“记录比赛”的核心含义，同时发音更加简洁有力，提升品牌辨识度。
【品牌意义】
“Ballr / 波录”寓意：
记录每一次精彩瞬间，追踪每一场真实对决，用AI技术重塑比赛观看与分析方式。
我们希望通过此次品牌升级，进一步强化在AI体育影像领域的专业定位，为全球用户带来更先进、更智能、更稳定的比赛录制与分析解决方案。
未来，我们将继续坚持技术创新与产品优化，与您一同见证更多精彩赛事。
再次感谢您的理解与支持！
Ballr 团队
Notice on the Official Renaming of ‘Ballrec’ to ‘Ballr’
Dear Valued Customers, Partners, and Users:
Thank you for your continued trust and support.
To further strengthen our global brand presence, enhance brand recognition, and better serve international markets, we are pleased to announce an official brand name upgrade. Effective immediately:
The Chinese brand name “球录” has been changed to “波录”
The English brand name “BallRec” has been changed to “Ballr”
Please note that this change reflects a brand upgrade only. Our company entity, product technology, services, team structure, and all existing agreements and commitments remain unchanged.
Why the Rebrand?
Optimized Chinese Brand Identity
The new Chinese name “波录” preserves the core meaning of recording matches while offering a stronger, more distinctive brand sound.
What “Ballr / 波录” Represents
Capturing every decisive moment.
Tracking every real competition.
Redefining the way sports are recorded and analyzed through AI.
Through this brand upgrade, we aim to reinforce our position as a leader in AI-powered sports imaging and continue delivering smarter, more advanced, and more reliable match recording and analysis solutions to users worldwide.
We remain committed to innovation and product excellence, and we look forward to creating even more unforgettable moments together.
Thank you for your understanding and continued support.
Sincerely,
The Ballr Team
